Laura Alonso Irujo

Laura is a communications specialist with over 25 years of experience in social welfare advocacy, behaviour change communication, and health communication. She has worked in five different countries with United Nations agencies, several NGOs, and EU-funded projects.

She began her career as a documentary producer and later specialised in communication for the non-profit and voluntary sector. In recent years, she has focused on bridging the gap between science and the general public, with particular emphasis on raising awareness of antimicrobial resistance (AMR). She was part of the communication team of the first edition of the European Joint Action on Antimicrobial Resistance and Healthcare-Associated Infections (EU-JAMRAI 1), and has also worked for the Spanish AMR National Action Plan. She currently coordinates the communication efforts of EU-JAMRAI 2, an unprecedented effort bringing together more than 120 partners from 31 countries to protect people, animals, and the environment from the threat of drug-resistant infections.

Among the activities she has supported to raise awareness about the importance of keeping antibiotics and other antimicrobials working, the organisation of a design contest to find the first global AMR Symbol holds a special place in her heart: a symbol that anyone can make at home and that everyone, anywhere, can wear proudly.

What motivates her every morning? Treasuring every opportunity to learn with her peers, developing creative and meaningful content, and reminding herself that every email, meeting, report, and piece of paperwork also contributes to building a healthier and fairer world.